Find the right talent for a hard-to-fill role in 14 days

A well-respected Queensland nonprofit posted an ad on SEEK. The job was offering a good salary, location and flexible working.

After nearly a month in market, they were struggling to find the right person for this business-critical role.

It was an unusual role, but not 'unicorn' unusual.

Using our marketing-led approach, Heart Talent reached more than 90 interested people in less than a week.

After 14 days, both employer and job seeker had found their perfect match.

How did we do it?

The campaign leveraged:

• multiple channels (not just job boards)

• an extensive talent network

• a marketing skillset

• an attraction mindset.

Recruitment is marketing. Marketing is about putting the customer at the centre.

Our approach was about understanding the organisation’s unique value proposition as well as what was special about this role, and leveraging this heavily in our recruitment content.

Of course that’s only step 1: attraction.

Next comes engagement. Candidate experience. Transparent, honest communication. A mindset that says: 'talent are the consumer, our job is to sell the job to them'.

All of this before reviewing CVs, assessing suitability and running interviews.

Flexible talent support for NFP leaders

I am deeply committed to making recruitment easier for nonprofit leaders.

I support leaders and organisations to attract the right people through:

• traditional recruitment solutions

• flexible unbundled recruitment support

• helping you review and improve your recruitment approach

• helping you understand and articulate your real EVP through employee research

• leveraging this research to develop authentic recruitment content

• building campaigns that reflect culture and the employee experience

• consulting and advisory work to develop talent attraction strategy and capacity.

If you’re curious to know more, send me a message or get in touch for a chat.

As a communications professional and writer turned recruiter, I know modern recruitment is marketing, and I'm on a mission to share this approach with the sector.

Each Friday, I share talent attraction advice and insights. The Nonprofit Talent Edge will help you become more intentional, creative and proactive with your recruitment.

Have a great week.

Cynthia