From hard-to-fill to hard-to-choose in 15 days

Modern, marketing-led recruitment that works.

An established and respected charity foundation needs to fill a critical role. They prefer to DIY their recruitment, but have found it challenging to find the right person for this role.

This is a key appointment at an important time.

"Attracting the right person is critical, Cynthia".

Here's how my team took this organisation from 'hard to fill' to 'hard-to-choose' in just 15 days.

• We worked in close consultation with the hiring manager to assess the role scope, positioning, and salary.

• We spoke with some key stakeholders to understand the employee experience and culture.

• Using first-hand insights and feedback from our network, we benchmarked the role in market.

• Armed with all of these insights we created an authentic, compelling recruitment campaign.

• Next, we leveraged this campaign content in proactive outreach to potential candidates.

This marketing and content-led approach was something completely new for this hiring team, and it worked.

The results?

In 10 days:

• 7,542 people reached

• 2,366 video views

• 2X more clicks

• 72% more applications than the competition.

Just 15 days after we commenced the search, the hiring manager:

• received 13 quality, matched candidate to select from

• chose to interview 5 people

• would’ve been happy to hire all 5 people

• offered the role to the best of a top notch shortlist.

“So many great people! How wonderful to have such choice!”.

> 15 days from briefing to signed contract.

> Consultation, advice, careful positioning.

> A marketing-led approach.

> Engaging, compelling content that outperforms.

> Extensive reach and engagement.

> Proactive search — 60% of the shortlist sourced outside SEEK.

> Exceptional results.

> Excellent feedback from the hiring manager and the candidate, both are over the moon.

Recruitment is a marketing challenge. 

Clear positioning, compelling content and proactive search drives better hiring outcomes.

If you want a guaranteed recruitment solution, I can help.

If you want to learn how to get better, faster and more sustainable recruitment results, I can help in another way.

I'm excited to introduce the a new type of support for the NFP sector: The Attract Recruitment Mentoring program.

Read more here or get in touch to find out more.