"So many people in such a short time!"

This is exactly what the CEO's email to me said.

She needed to hire someone for a mission-critical role.

An ad on a mainstream job board returned 26 applicants. None were suitable.

This organisation has strong brand presence. They're growing in revenue, impact and awareness. They aren't totally unknown.

But recruitment is marketing. And traditional methods often don't yield the right results.

We created a recruitment marketing campaign and leveraged it in our targeted outreach. We used our network and LinkedIn search but most importantly, our marketing and content-led approach to create an authentic, compelling narrative which yielded excellent results.

Our approach was part marketing, part storytelling, part recruitment.

The results?

Within 10 days:

> more than 1,800 people engaged with the campaign (clicks, not impressions)

> an average 7.25% click through rate (CTR) across three platforms

> 1 in 3 people responded to our cold outreach messages (unheard of!)

> the actively engaged, qualified talent pool grew to 139 (from 26)

> at least 20 of these people had the right experience and matched the brief (vs 0).

That's the marketing and storytelling part. From there, we worked with the CEO to assess and evaluate those 20 people who had the right experience and skills.

"So many great people in such a short time!”

This is modern, marketing-led recruitment in action.