"So many people in such a short time!"
This is exactly what the CEO's email to me said.
She needed to hire someone for a mission-critical role.
An ad on a mainstream job board returned 26 applicants. None were suitable.
This organisation has strong brand presence. They're growing in revenue, impact and awareness. They aren't totally unknown.
But recruitment is marketing. And traditional methods often don't yield the right results.
We created a recruitment marketing campaign and leveraged it in our targeted outreach. We used our network and LinkedIn search but most importantly, our marketing and content-led approach to create an authentic, compelling narrative which yielded excellent results.
Our approach was part marketing, part storytelling, part recruitment.
The results?
Within 10 days:
> more than 1,800 people engaged with the campaign (clicks, not impressions)
> an average 7.25% click through rate (CTR) across three platforms
> 1 in 3 people responded to our cold outreach messages (unheard of!)
> the actively engaged, qualified talent pool grew to 139 (from 26)
> at least 20 of these people had the right experience and matched the brief (vs 0).
That's the marketing and storytelling part. From there, we worked with the CEO to assess and evaluate those 20 people who had the right experience and skills.
"So many great people in such a short time!”
This is modern, marketing-led recruitment in action.
Flexible talent support for NFP leaders
I am deeply committed to making recruitment easier for nonprofit leaders.
I support leaders and organisations to attract the right people through:
traditional recruitment solutions
flexible unbundled recruitment support
helping you review and improve your recruitment approach
helping you understand and articulate your real EVP through employee research
leveraging this research to develop authentic recruitment content
building campaigns that reflect culture and the employee experience
consulting and advisory work to develop talent attraction strategy and capacity.
If you’re curious to know more, send me a message or get in touch for a chat.
As a communications professional and writer turned recruiter, I know modern recruitment is marketing, and I'm on a mission to share this approach with the sector.
Each Friday, I share talent attraction advice and insights. The Nonprofit Talent Edge will help you become more intentional, creative and proactive with your recruitment.
Have a great week.
Cynthia